Let the marketing onslaught begin!

There’s a post over at the Gamerscore Blog listing all the upcoming promotions that will accompany the Halo 3 release next month (they’ve already sold 1 million pre-orders! This is insane!). They’re going to market the heck out of this game. Mountain Dew, 7-11, Burger King, Pontiac (Wait, what?) and others.

I don’t understand this. Is Microsoft paying for this? Halo 3 sells itself, it really seems like their marketing money could be better spent marketing other games that are juggernauts like Halo 3 is. Or, I don’t know, redirected to make a better system that doesn’t overheat. That sounds like a good idea, right?

Maybe it’s the other way around? Do these other companies/brands want to be associated with Halo 3? I’m pretty sure I’ll be no more persuaded to by a Pontiac car because it was tangentially related to the Halo 3 video game. I’m also positive my Whooper with cheese (extra tomato, onion, no lettuce) will not taste any better because it came in a Halo 3 wrapper. I just don’t understand marketing.

I guess that’s why I’m an engineer.


  1. What’s this Halo 3 you are talking about?

  2. Jeremiah Sharpe says

    I thought when McDonalds and companies like that have stuff like disney toys or video games in thier happy meals…….They(McDonalds) pays microsoft money as a licensing agreement.

    So Wont it be Microsoft making tons of Money off of these lcensing agreements and not the other way around?

  3. A system that doesn’t overheat? That’s one of the 360’s strongest features. (Engineer speak for faulty programing or unexpected failures.)

    I think Jeremiah nailed it.

  4. @Nat – Aha! We’ve located the one guy this marketing campaign is aimed for! Way to go, marketers!

    @Jeremiah – You’re probably right, but are you any more likely to eat Mickey Dee’s fries because they licensed crappy Halo 3 merchandise? They’re tasty as is!

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