This interview with J Allard of the Microsoft 360 Hype Machine is making its rounds through the gaming sites and blogs (yeah, there’s quite a few comments on Major Nelson’s site). I read it with a big cube of salt, so not much really surprised me, except this little nugget:
J Allard (Expert):
Q: Why even offer the core package, its seems quite useless
A: great question! the thing to remember that while we designed a no compromises game system, a huge percentage of our customers are not like the folks in this chat room. recognize that more than 75% of the folks on xbox have not played halo. by introducing the core system we are sending a signal to the market that we are committed to this part of the market just like with the xbox 360 premium bundle that we are committed to you.
I call Bull-oney on that one. 75% have not played Halo? That just does not sound right. Perhaps that’s not including Halo 2. If Halo and Halo 2 are considered, it has to be close to 50% — Bungie has sold over 11 million copies of Halo and Halo 2. With 20 million Xboxes, you do the math. So it may be semantics, but a lot of people have played Halo. 25% my foot.
There’s more marketing double-speak and the the like, but I’ll let you read the poorly formatted chat. Still, like I said, it’s making it’s rounds in the gaming blogsphere. Here’s a smattering:
Major Ynos’ Mark Creig lived blogged it, cutting through the crap. He gives it to ya straight. (I’d avoid the comments there, they may cause spontaneous combustion)
Joystiq as usual provides great coverage, also highlighting the fact that Allard answered a lot of the questions with “We want to hear what the gamers think”. This could be call for input that will be given thoughtful consideration of it could be desperation. Maybe they don’t know what the heck they’re doing and they need some help.
Kotaku mentions the interview in passing (thinking the same I did – why did they hold this on Sunday?) along with the results from his poll.
Evil Avatar, often accused of Xbox bias (which I no longer agree with) had a pretty lively conversation about the chat as well.