This may be an old discussion—even before the 360 or the PS3 existed. To prove there really is nothing new under the sun:
I was playing the greatest game ever made this afternoon, and as the Emperor’s cronies fired bolts out of their hands and tattooed my arm—I realized it.
All those times I got a new addition to my arm, all those times I received new medals and pins—those were achievements. Nothing has ever been as more rewarding in a game as the wonderful glowing tatoo designs I received on my arm.